Dialogue sample essay

Dialogue sample essay

I conducted a brief analysis on Kraft Foods and Hansen’s Natural, to compare and evaluate the ways in which the concept of globalization has made an impact in their individual tactics globally. Kraft Foods and Hansen’s Natural are two similar corporations with dissimilar ways of operations. They operate differently in structure, accessibility, size, strategy, and international marketing. They both share the similarity of working in the food industry. Hansen’s goods are not as broad as Kraft Food’s.

Their products are restricted to the beverage sector, while Kraft Food’s products are featured in both beverages and food sectors. Therefore, Hansen’s has not been as dominant as Kraft Foods internationally. Kraft Foods is a renowned American confectionery, food and beverage, independent public company. It markets many brands in more than 155 countries where 40 of the brands are at least a century old and 12 of the brands, annually, profit over a billion dollars worldwide. Kraft Foods employs 140,000 diverse employees; conversely their website depicts the notion of their inspiration to be the consumer.

Their website states “Consumers Inspire Us. ” The company upholds a solid market position in the United States while simultaneously making lucrative strides in Europe. Due to the fact that Kraft Foods has 49% of its market share in North America and the remaining 51% in Europe and other areas, they are able to use such diversity to their advantage. Kraft advertises as an international company and has websites in various languages to compensate an extensive selection of market, while keeping everything is simple.

They employ the internet to persistently use online surveys and other PR approaches for public feedback analysis to further identify consumer concerns in regards to foods and beverages. Kraft Foods is a leader in viable expansion as they endorse sustainable farm work on ecological policy, environmental change and animal well-being. In recent news, I read that Kraft is talking with Apple regarding an application on the I-Phone, which provides digital assistance from Kraft so that, while grocery shopping, customers can access recipes that list necessary ingredients from Kraft as well as other great food ideas.

The I-Phone is enormous globally, so this alone has put Kraft even further ahead of their competition. Kraft even has implemented its on system of checks and balances for quality control which can differ from one country to another for everything such as tastes, textures, elements, and nutrients but overall quality is standardized. Hansen’s Natural Inc. was established in Southern California in 1985. The mission of Hansen Beverage Company is to satisfy consumers’ needs for superior quality and great tasting, healthy, natural and functional beverages.

Hansen’s is known for their various alliances with Coca Cola and Anheiser Bush has landed their company’s global distribution into Canada, Mexico, and Western Europe. Hansen’s relies on its partnership with the distributors to deal with globalization for their company. Till present day, Hansen’s Natural is a local company. They don’t actively participate in global enhancing projects and they are slightly involved in global marketing and world trade; however the company strives towards constant development and growth.

Hansen’s Natural has modified their natural products to many other types of drinks, including the energy drink, “Monster. ” Awkwardly, the energy drinks are questionable as a “natural” product. Hansen’s edge through focusing within the specific market of beverages gives them a more concentrated and direct method to servicing the world. This enables their buyers to find them through increased activity in the extreme sports world. Hansen’s Natural’s launch of the energy drink, Monster has helped boost their company sales globally.

In conclusion, it is clear that when comparing globalization within small and large corporations the one major difference between the two corporate philosophies is specialization vs. broad range appeal. Kraft Foods & Hansen’s both appear to encourage and place emphasis on their relationship with their consumers. It is significant that both companies are successful globally because of their status as a small or large company. Both companies are successful in how they progress with technology advancing while never overlooking the consumer.

Hence each company is raising the opinion that their corporate culture is driven by the customer need wherever they conduct their business. In reference to the globalization theory, Hansen’s Natural has prospered in marketing its products in the global market because they don’t have a great deal of socio-economic or political resources. In reference to the globalization theory Kraft uses viable development to assist in shaping its complete affiliation to the global market.

Get Assignment Help Services with StudyAcer.

StudyAcer
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work With StudyAcer

StudyAcer

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

StudyAcer

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

StudyAcer

Place your order

Fill in the order form and provide all details of your assignment.

StudyAcer

Proceed with the payment

Choose the payment system that suits you most.

StudyAcer

Receive the final file

Once your paper is ready, we will email it to you.

StudyAcer Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

StudyAcer StudyAcer

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

StudyAcer StudyAcer

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

StudyAcer StudyAcer

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

StudyAcer StudyAcer

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.