E- commerce Assignment

E- commerce Assignment

It is an enormous pleasure to submit my assignment titled “E-commerce System “in Bangladesh. A closer study assigned as a required of our course related. In preparing this assignment I have acquired much knowledge about “E-commerce system”. I have tried my best to furnish the assignment with relevant data. Which I had to collect from online and related journal. I hope this assignment will help the banking sector to gather some insights on the widows to do further studies in this aspect. I would like to convey my tributes to you and thank you for giving me the opportunity to work on this topic. Your queries in this aspect will highly be expected. Thank you

Sincerely your

Amit kumar dey
ID: 1101010174
Section: D
7th Semester (27th Batch)
BBA Program
Department of Business Administration
Leading University Sylhet, Bangladesh.


In dedication to all my friends
and family who help me find
happy monuments every day to celebrate

Declaration This
assignment paper is prepared by me. The title of this assignment is “E-commerce system”. A closer study “under the supervision of Mr.Md.Rahimullah Miah Lecturer of MIS, Leading University Sylhet, Bangladesh .Any duplication is prohibited without the permission of author

Amit kumar dey
ID: 1101010174
Section: D
7th Semester (27th Batch)
BBA Program
Department of Business Administration
Leading University Sylhet, Bangladesh.


First of all pay a special thanks to my almighty God. Who made me able to complete this report? Then I would like to give thanks to renowned philanthropist Mr. Ragib Ali as he established Leading University and we got this opportunity to read here, after wards. I would like express my heartfelt gratitude to Prof Dr. Mr .Bashir Ahmed Bhuiyan, Head of the Department of business Administration, Leading University Sylhet.

I would like to thanks our course instructor Mr. Md. Rahimulah Miah, respected Lecturer of Leading University for giving me this chance to make an assignment. My thanks also goes to my family members and friends who are cooperated with me at any of the steps of the assignment and continuously support me without any hesitation and make them safes an important part of this job.


Letter of Acceptance

This is to certify that Amit kumar dey ,ID: 1101010174 Section: D Semester:7thand 27- Batch, Department of Business Administration , Leading University , Sylhet , Bangladesh has completed his assignment work entitled on “ E-commerce system. ”A closer study under my supervision. He has completed his work with sincerity, commitment and dedication. He discussed different issues and problems with me to meet the requirement of this study and preparing the assignment.

I wish all the best in his effort.

Mr. Md. Rahimullah Miah
Lecturer of MIS.
Department of business administration
Leading University, Sylhet, Bangladesh.


Ecommerce (Sometimes called web- based) commerce is the term used to describe the activity of doing business on the internet. It including business to business, business to consumer and even consumer to consumer transactions that involve the buying and selling of goods and service, the transactions of funds, and even the exchange of ideas. Ecommerce including functions such as marketing manufacturing, finance, selling and negotiations. Ecommerce is not as new concept in Bangladesh any more, ecommerce that started its journey in Bangladesh in the last 90s and since then it continued to grow. This study concentrates on assessing the elements of the environment relation to ecommerce to get the best picture of the prevailing condition and then recommending some areas of improvement on the basis of the assessment for deploying ecommerce in Bangladesh.

Chapter- one
1. Introduction.
1.1 E-commerce:

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the
internet. It covers range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the internet to emerge.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic “commerce will become increasingly blurred as more and more businesses move sections of their operations onto the internet.

1.1.1 Background of e commerce
Since the 1990s, with the breakthrough of network, communications and IT, the Internet had a global growth and rapidly became popular. And e-commerce was born. E-commerce is a new business model based on the Internet with two transacting parties, bank electronic payment and settlement as means and customer data as support, which can make buyers and suppliers more closely linked, and meet customers’ demand faster, and also allows buyer to choose the best suppliers in the global market and sell their products worldwide. Since “electronic commerce” in1998, e-commerce all around the world was developing rapidly that the transactions doubles in about every nine months. The global e-commerce transactions (including online trade, sales, etc.) reach hundreds of billions dollars, and e-commerce revenue has soared by 262 percent.

Countries all over the world have a very positive attitude to e-commerce- the new continent. They generally consider the development of electronic commerce an important driver of world economic development in the next 25 years. The promotion effect to the economy will be far more than the Industrial Revolution 200 years ago. Well-known network economic researcher and critic Robert Metcalfe claimed that: “The value of the Internet is equal to the square of the number of outlets (linking with it). Currently, the online shops are booming and constantly improved. Types of products sold online are diversity. Drugs once thought impossible for buying and selling have become a reality. Representative one is Canada Pharmacy. Even some people sell their time online. They do things for people who are too busy
and get money from them.

1.2 Objectives of the studs
To identify prospect of e commerce system in Bangladesh
To make suggestion on the basis of findings.
To provide precise knowledge of e commerce and its infrastructure. To narrate the present scenario of e commerce in Bangladesh To identify the usage rate and satisfaction level of e commerce customers. To highlight some recommendations for rendering e commerce services effectively.

1.3 Scope of the study
The scope of the study is limited to the issues related to the ecommerce in Bangladesh. The assignment will focus only on the business locality provider of the country through internet network system.

1.4 Limitations of the study

Due to time constraints the study has been conducted only one commerce service on secondary information. A microscopic analysis (aggregate analysis) has been made here for the unavailability of appropriate data in some cases. To prepare this assignment I have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related book and journals lock of time, unavailability of information in net etc.

1.5 Methodology of the study
The assignment has been done mainly based on secondary sources of data or information secondary data has been collected from different publication material and Web site as well as the book and material from different libraries the hand not of the various seminars 1.6 Literature Review

Tornatsky and Fleischer’s Theory
The best literature for this is from Tormatsky and Fleischer’s theory. The Tornatsky and Fleischer’s theory comprises two important foundations stages in e commerce factors of the adoption and implementation of e commerce in SMEs. According to Jennnex and lertwongsation who used Tornatzky and
Fleischer’s model, the reliability of this foundation will directly impact the ability of SMEs to implement e commerce.

Chapter Two

2. General context of the study
With the increasing diffusion of ICTS, more specifically the internet, the global business community is rapidly moving to words business to business (B2B) e commerce. The bussers importer gain a clear advantage when the internet gives them access to the global market, by which they can compare price across regions, find out whether price very by order fragmentation, get awareness about substitute alternative products consequently the sellers exporters make sure that they are well portrayed in the cyber world through websites and portals. Like buyers, sellers also benefit from increased and more efficient access to the global market through the imternet.

Bangladesh is pursuing an economic policy export led growth with the rising forces of globalization, it is becoming increasingly important that the private sector particularly the export sectors are well prepared to meet the requirements and in the competition against exporters in other countries. In such a scenario two issues are becoming particularly important for Bangladeshi export sectors one whether business are automating their internal processes with the use of ICTS to become increasingly efficient and competitive in a global content and two whether business have efficient and competitive in a global context and two whether businesses have effective presence and participation in the cyber world.

2.2.1 E commerce in different sector in Bangladesh
Despite being a under developed country selected segment of the Bangladeshi business community has embraced technology with reasonable success, personal computer and the internet are also emerging as day to day business tolls These positive indicators are levering the prospect of e commerce in Bangladesh. RMG Sector .

Banking on the web (online bank).
Online shopping.
Web hosting, domain.
Online cards, gifts.
Pay Bill.

2.2 Some e commerce shop in Bangladesh
www.web Bangladesh.com.
www.hoat bazar.com.
www.number shop.com.

2.3 The impact of e commerce
E commerce can transform the way products and service one created sold and delivered to the customers, It can also change the way in which the company works with its partners. The following are well established benefits of e commerce. Improved productivity : Using e commerce the time required to create, transfer and process a business transaction between trading partners is signifieantly reduced of data entry and recenty in the process. This improvement in speed and accuracy plus the access to document and information will result in increase in productivity. Cost savigs: The cost savings stem from efficient communication, Quicker turnaround and closer access to market. Better customer service: customer can enjoy the convenience of shopping at any hour and anywhere in the world. Opportunities for new business: Business over the inter net have global customer reach. There are endless possibilities for business to exploit and expand their customer base.

2.4 challenges of e commerce for Bangladesh
Network Infrastructure.
Intra bank and interbank connectivity.
Local and global.
Bank client connectivity.
Security of transaction.
Banking mechanism
Convertibility of the Bangladesh currency.
Retention quota.
International credit cards.
Capacity building: Human. Technical and Regulatory.
Quick settlement, online credit information. Skilled e manpower.


Legal infrastructure.

Currency convertibility: Access to global finance.

2.5 Akhoni.com
Akhoni offers discounts up to 90in Dhaka city on popular business like dining, Travel, Entertainment, Movies, Soap, Healthcare service, Fitness centers, Beauty parlors and lot more Akhoni.com is a website that brought a new horizon in the e commerce industry of Bangladesh. Unlike the other business websites, it does not sell/ buy or act as a third party between two people. The customer can use the coupons published on this website and based on the amount of discount can save lots of money while purchasing the particular product from the particular shop. How it works:

To use the website, one customer has to go with the following steps: Step one: Sign up with Akhoni.com. to get crazy discount notifications right in your email inbox. Step two: Buy and receive coupon to purchase a deal, click on view details and buy/ buy now button. Instant pay option: safely pay with you visa/ Master card/DBBL, Nexus card and from mobile phone through bash. Pay on coupon delivery option: Click pay as on coupon delivery if you want to pay later. Collect from Akhoni.com office: 8, Gulshan, South, Avenue, unite-53 Gulshan-1 Dhaka-1212. Step three: show your coupon to the
merchant at his/her other and enjoy the discount. SWOT Analysis

1.Anew concept in there commerce industry of Bangladesh.
2.Very few on no competitor at all.
1.Based on Dhaka city mostly.
2.The coupons given are of limited merchant that means this website does not cover the entire premises of consumer choice. Opportunity
1.Since the concept is new and Lucrative, the website has bright future through jot the country. 2.In future, this website may include the merchants of different other fields like FMCG, cloths, Foods etc. Threat:

1.Since the market has no competition any day new entrants may come up with new offers. 2.Discount packages of mobile phone companies (GP Thank you) can be a threat.

2.6 Advantages of Ecommerce

Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7.
More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services.
No need of physical company set-ups.
Easy to start and manage a business.
Customers can easily select products from different providers without moving around physically.

2.7 Disadvantages of Ecommerce

Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money. There is no guarantee of product quality.
Mechanical failures can cause unpredictable effects on the total processes. As there is minimum chance of direct customer to company interactions,
customer loyalty is always on a check. There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack. Chapter three 3. Methodology of the study

3.1 Site Selection: The topic chosen for the assignment is “e commerce system.” 3.4 Site Design: I work with non-government sector and also include government sector. 3.5 Country Map:

3.6 Data Collection: All the data and inflation which s elated to my task was collected from secondary sure.

3.7 Data Analysis: I use Microsoft word and Microsoft power point to prepare this assignment.

Chapter four
4. Result and Discussion

Bangladesh has recently entered into the world of e-commerce. Bangladesh Bank (BB) opened up the e-commerce transactions in the net in 2009. Subsequently Dutch-Bangla Bank Limited (DDBL) has launched Internet Payment Gateway (IPG) in the name of Nexus-Gateway in June, 2010 and BRAC Bank in December, 2010. Meantime, a few e-merchants have developed their web-sites and linked with the IPG of the banks. The complete journey of e-commerce has four steps. These include the go-ahead signal of the central bank, launching internet payment gateway (IPG) by commercial banks after obtaining go ahead signal of the central bank, development of appropriate website by e-merchants to display and sale their products and services, and buying of goods and services by the customers from the e-merchants.

The merchant commission — a fee to be paid by the merchant to the bank in percentage of the sale value — is higher for e-commerce transaction than that of the POS transaction. The e-merchant also needs to pay a fee to the owner of the web portal if the website is not owned by him. On the other hand, an e-merchant does not require establishing shops at the prominent and costly locations of a city; they only have to maintain warehouses in various low cost locations from where they can deliver goods to the different parts of the city / country easily with minimum transportation cost.

The ultimate result is: the e-commerce players are at a competitive advantage to retailers. They have lower operating expenses and better inventory management due to operating in a virtual commerce environment. For example, amazon.com has revenue per employee of nearly $850k while its retail counterpart, Best Buy, generates revenue per employee of only $270k.

Chapter five

5. Recommendations

The assessment of the e-commerce environmental forces of Bangladesh leave us some room to recommend some steps and measures, that should be undertaken by the policy makers and business stake holders for the full-fledged implementation and development of e-commerce in Bangladesh. There commendations are:

There should be an EFT (Electronic Fund Transfer) Gateway, which will connect all finance and banking institutions, ATMs, POS and related websites. Such Gateway will speed up the transactions among banks, commercial institutions. This sort of infrastructure needs to be implemented on priority basis.

A CCG (Credit Card Gateway) should be established. A credit card gateway is a server that makes online credit card transactions safe(Skinner, 2005). The software protocols in the CCG use the information provided to check for availability of funds and to make sure the credit card is not expired, lost or stolen. This takes only seconds. When the transaction is approved a receipt is generated for the customer, and the funds are transferred to the vendor’s bank account through EFT.

Unlicensed radio frequencies should be made available on demand andesite operating licenses should not limit the bandwidth.

To improve banking mechanism, Bangladesh government should compel the banking
sectors to automate their operation and going online by a specific period. The control of foreign exchange should be liberalized gradually, and easier issuance of International Credit Cards should be allowed, banks should take effective steps here.

Business associations and organizations should be made aware of the benefits of e-commerce. Business organizations like FBCCI, DCCI, MCCI, and BGMEA can play a significant role in promoting e-commerce in Bangladesh.

Political commitment to improve governance and institutional strengths essential for successful application of e-commerce.

Last but not least, National ICT policy, 2002 and enactment of the ICTAct, 2005 is required to enhance the implementation of e-commerce.

A key reason why e-commerce, especially the business-to-business segment, is growing so quickly is its significant impact on costs associated with inventories, sales execution, procurement, intangibles like banking, and distribution costs. If these reductions become pervasive, e-commerce has the potential to be the application that ushers in the large productivity gains. Achieving these gains is therefore contingent on a number of factors, including access to e-commerce systems and the needed skills. However, what is unique about ecommerce over the Internet and the efficiency gains is that it promises the premium placed on openness. To reap the potential cost savings fully, firms must be willing to open up their internal systems to suppliers and customers. This raises policy issues concerning security and potential anti-competitive effects as firms integrate their operations more closely.

Chapter six
www.e commercefair.com
www.google.com//assingnmentone commerce in Bangladesh
www.scibd.com>reserch>business &in Bangladesh
www.slideshare.net/mobile-bankingsystem in Bangladesh

Appendices Questionnaire:

1. For how many years you are using e-commerce?
(i)Less than one year
(ii)One year but

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