* Must be in narrative form with appendices. These should be written in a businesslike manner using the role ascribed to you in the case. If no role is detailed, then assume the role of consultant. * The reports should include appendices which should be labelled clearly as to content and sequentially numbered. The pages should be numbered and the reports should be addressed to the client who has hired you. Do not address the client or any of her staff by their first names. They are not your friends – you are working for them so address them respectfully. * All pages should be numbered and your report should include a cover page which is not included in the page limit count ( nor are the appendices). The page limit for each assignment is 5 pages as is stated in the course outline. * All reports should be grammatically correct and contain no spelling errors. * Do not show your work or discuss your work with any other students.
* Use only those aspects of PEST and Porter’s 5 Forces analysis that relate to your business analysis. Do not attempt to bring up insignificant points simply because they enable you to fill in a letter in an acronym. Concentrate your emphasis only on those points which are important for your analysis of the company. Make sure you state why the points are important by relating their effects on the company specifically. All graphs and data analysis belong in appendices. * At least 10 research sources must be consulted. These should be appropriately referred to by website name in the graph or data section. The results of your research from these sources should be referred to in the narrative part of the case. If a source is not important enough to be referred to in the narrative then it should not be included at all. * In the narrative, paint a picture of how the micro and macroeconomic factors affect your client and where your client stands in relation to the industry of which they are a part.
* The strategy of the company should be identified. Only one strategy ( “cost leader”, “product differentiator” or “market niche”) should be selected and justified based on the research done in Assignment A. * The problem must be stated in business terms, not accounting terms. No client really cares if their accounting system is broken. They care for problems that affect their cash flow and help them make money. Do not use accounting terms when describing the problem. To most clients, using accounting terms is equivalent to speaking Urdu. * Select only one problem to focus on, if possible. Make sure it addresses the client’s needs.
* Status quo (SQ) is your benchmark against which other alternatives are measured however often the quantitative aspects of SQ have to be examined as they are incomplete or badly analyzed. Looking at cash flows as well as income is required for this and all alternative analysis as well as other analytical techniques you choose to use. * Select only one other alternative if possible. Too many alternatives cause the client to become distracted and confused. * Analyze both qualitative and quantitative aspects of each alternative. All quantitative analysis belongs in appendices and is only referred to in the narrative in conclusive form ( eg” The cash flow is increased by $10,000 or 50% under this alternative – see Appendix D” ) . Your quantitative analysis in the appendices should include assumptions and detailed calculations. Use as many techniques as you can to attack the numbers. * In the conclusion section:
* List your evaluation criteria in order of importance * Summarize them in a matrix using meaningful metrics ( eg. For profitability always use $ not just % change) * Create a summary matrix in your narrative
* Conclude by selecting one alternative ( don’t repeat the discussion already included in the analysis of alternatives) giving a one or two sentence justification. * Specify steps for implementation.
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