Good communication

TASK
back to topAssessment 3 is a presentation, and also a strong foundation for assessment item 4. The presentation should only include 10 -15 slides (excluding referencing and title page) and should not be more than 10 mins of narration.

1 page written summary/blurb of your consumer profile presentation- highlighting the key points (max 500 words).

Carefully choose an organisation that you are interested in (or work for) and one of their specific products. Imagine you a marketing consultant and you have been hired to review and make recommendations on their target audience.

Using the concepts of segmentation, targeting and positioning (STP) as a theoretical framework, and data from secondary market research, construct a primary audience for your chosen product and design a consumer profile.

Along with the brief one-page summary, the organisation has requested a digital meeting where you will present your ideas to the chief marketing officer. To do this, you need to create a presentation, (i.e. PowerPoint with a voice-over narration – using Screencast-o-matic) pitching your STP to the company.

Inside the presentation you need to include;

  • Definitions and descriptions of concepts of STP
  • A consumer profile for your chosen product
  • Recommendations for positioning statement.

Use your textbook and other theoretical sources and secondary research (be sure to have reviewed their latest marketing information- i.e. TVC/Youtube ad for their current STP strategy) as a starting point for your analysis to support and frame your argument.

More information on how to complete this assessment will be provided on Interact 2
RATIONALE
back to top

This assessment task will assess the following learning outcome/s:

  • be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources.
  • be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation’s approach to STP.
  • be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.

PRESENTATION

  • back to topA business style presentation is required that contextualises the use of proper theories in relation to STP within a specific organisational context. A good communication document/slides and clear voice over narration that should be presented for your chosen organisation that is well researched, original and usable will score high marks.

</h4style=”box-sizing:>

StudyAcer
Calculate your paper price
Pages (550 words)
Approximate price: -
StudyAcer

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

StudyAcer

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

StudyAcer

Place your order

Fill in the order form and provide all details of your assignment.

StudyAcer

Proceed with the payment

Choose the payment system that suits you most.

StudyAcer

Receive the final file

Once your paper is ready, we will email it to you.

Academic Writing Services

If you are looking for exceptional academic writing services, then you are in the right place. Studyacer offers customised academic assignments and academic papers for students at all levels.

StudyAcer StudyAcer

Essays

Essay Writing Help

Writing an essay can be a challenge. However, we know what every student needs. And we purpose to deliver. Here at StudyAcer, we do all we can to help with academic essays and assignments. We have a dedicated team of professional essay writers.

StudyAcer StudyAcer

Assignment

Assignment Help

We understand students need satisfactory results. Our cheap assignment writing service helps and never leaves any doubt. We always strive to ensure the ultimate and best results. It is our joy to offer a cheap reliable essay writing service.

StudyAcer StudyAcer

Term paper

Term Paper Help

Have you been asking yourself, where can get a pre written research papers for sale? Worry no more, the fact that you have a term paper that is due tonight and you haven’t touched it. At Study Acer it is our responsibility to get your paper on time.

StudyAcer StudyAcer

Dissertation

Dissertation Writing Service

Several master’s students seek professional help with their thesis.Students from different parts of the world experience different challenges. Dissertations have different stages and the challenges are different too. Do not struggle in silence, order now .