Innovation Through Marketing and Technology

Innovation Through Marketing and Technology

Situation Analysis

Company Overview

Canadian Solar Inc. (Canadian Solar) is one of the largest manufacturers of solar panels. It is a Chinese Company based in Guelph, Ontario, Canada. According to Bloomberg, the Company is a provider of solar power products, services, and system solutions with operations in North America, South America, Europe, Africa, the Middle East, Australia, and Asia (Canadian Power). The Company was founded in 2001 in Ontario, Canada. Today the Company has successive subsidiaries in 19 countries around the world. China and Canada is where the Company’s manufacturing facilities are located. The Company markets their products to diverse customers in various markets, including Germany, Italy, France, Spain, Czech Republic, China, the US, Canada, Japan, and India. Canadian Solar is headquartered in Guelph, Ontario, Canada.

The Company is listed as CSIQ on the NASDAQ market with reported revenues of (US Dollars) US$3,744.5 million for the fiscal year ended December 2018 (FY2018), an increase of 10.4% over FY2017. In FY2018, the Company’s operating margin was 9.7%, compared to an operating margin of 7.9% in FY2017. In FY2018, the Company recorded a net margin of 6.3%, compared to a net margin of 2.9% in FY2017 (E Trade, 2019).

Canadian Solar employees 12,000 people in 12 different countries, 70% work in China, and of those 30% are female. Canadian Solar has strong employee labor rights in all of their facilities.

Mission

The Company’s vision, as described by Dr. Qu is to foster sustainable development and to make lives better by bringing electricity powered by the sun to millions of people worldwide (Canadian Solar Inc., 2018). Canadian Solar Inc.’s mission is the delivery of clean, safe and affordable solar energy (Canadian Solar Inc., n.d.).

Customers have a choice to invest in a single module or a tailor-made energy solution. In an effort to help those customers make difficult choices, Canadian Solar is dedicated and has made it a mission since their inception, to help customers make changes for the betterment of their lives. Their PV panels are thoroughly tested and proven to work effectively even under harsh conditions. Their dedication to their products and to supporting their customers in over 20 countries also demonstrates attractive bankability for the Company. Their customers can always depend on Canadian Solar Inc. to deliver quality products and are content with showing their buying commitments and devotion to support an exceedingly credible solar energy business.

Product or service description

Canadian Solar Inc. is a leading global provider of solar energy and the manufacture of solar PV modules. With successive subsidiaries in counties like the USA, Brazil, Canada, south-east Asian counties, and China, the Company provides service and produce over 36 GW of quality solar modules. Additionally, the Company’s energy segments are primarily developed, operated, maintained and sold in the aforementioned successive subsidiaries. The Company has 4.7 GW solar power plants built globally. These plants maintain a power source operating at 795.8 MWp with an estimated resale value of one billion US dollars (Canadian Solar, 2018).

Products include module segment, energy development segment, and electricity generation as well as the design, development, manufacture, and sale of solar power products for use in a range of residential, commercial and industrial solar power generation systems. The Company offers various products, including ingots, wafers, solar cells, solar power systems, and solar products.

Value Proposition

Canadian Solar is dedicated to making a difference and changing the lives of all their customers with the intention to retain and attract new ones. Regardless of the customers investment decision in a stand-alone module or an alternate energy solution, the Company guarantees their products and services. Further, these panels provide a steadfast energy resource even when challenged with severe climate changes. To assure the effectiveness of their products, Canadian Solar Inc. closely assess their PV panels before final distribution. As a precautionary measure, the Company offer their customers a 25-year warranty to use towards any unexpected malfunctions. Based on this declaration and the excellent customer support in over 20 countries, Canadian Solar is an attractive Company for investing and purchasing products. Canadian Solar Inc. made a promise to their customers. Additionally, this promise was to always make their customers feel comfortable with their decisions to conduct business with the Company because of their status as a highly ranked, reliable service provider and manufacturer of solar energy products (One Stop Report, 2019).

Canadian Solar’s value proposition is to make a difference, a positive contribution to society and the environment by providing exceptional, sustainable products and services for all its stakeholders (Canadian Solar Inc., 2019). In their 2018 Sustainability Report (2019), the Company states we are here to do good while doing good business. To that end, Canadian Solar not only believes in providing superior quality products but being socially responsible, by promoting awareness, supporting local communities, preserving fairness in trade and ensuring diversity and inclusion in its workforce.

 

StudyAcer
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work With StudyAcer

StudyAcer

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

StudyAcer

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

StudyAcer

Place your order

Fill in the order form and provide all details of your assignment.

StudyAcer

Proceed with the payment

Choose the payment system that suits you most.

StudyAcer

Receive the final file

Once your paper is ready, we will email it to you.

StudyAcer Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

StudyAcer StudyAcer

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

StudyAcer StudyAcer

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

StudyAcer StudyAcer

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

StudyAcer StudyAcer

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.