State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data.
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Each of the five forces should have a paragraph within this section. Summarize your key points in a figure.
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in the textbook, THIS IS CRITICAL.
**Important to note, this is the second required strategy section in this paper. Considering this paper is worth 150 total points I’d like to draw attention to how each of these two strategy sections totals 80 points. This is the heart of the paper! Choose two specific strategies from the below list. Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.
Achieving Competitive Advantage
Creating Ambidextrous Organization Designs
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.
What do you think of this case study? Describe what you believe are the lessons learned from this case.
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