Management Study Cases

Management Study Cases

3-13 Analyze Sears using the competitive forces and value chain models. What are Sears’s strengths? What are its weaknesses?

Efforts to invest more heavily in information technology have not translated into a competitive advantage for Sears over the years because its cost structure has been one of the highest in its industry. Even though early on it installed new point-of-sale terminals that allowed sales staff to issue new credit cards, accept charge card payments, issue gift certificates, and report account information to card holders, it hasn’t helped.

Sears moved its suppliers to an electronic ordering system which it hoped would eliminate paper throughout the order process and expedite the flow of goods into its stores. It also was among the first major retailers to change the way it sold based on shifting consumer habits. It started letting shoppers buy online and pick up their goods in stores well ahead of competitors Walmart and Target. It’s been out front with a new service that let shoppers reserve goods online and pay cash for them in stores. It even launched an online layaway program for its customers.

It has tried to improve its value chain by improving its sourcing and procurement systems with suppliers and its customer relationship management systems. Sears’ main problem is that it has one of the highest cost structures in its industry. Experts believe that all of Sears’ experiments are a diversion for the company’s overarching problems: a deteriorating store network and a brand image that doesn’t resonate with today’s consumers. (Learning Objective 3-3: How do Porter’s competitive forces model, the value chain model, synergies, core competencies, and network economics help companies use information systems for competitive advantage? AACSB: Analytical thinking, Reflective thinking, Application of knowledge.)

3-14 What was the problem facing Sears? What management, organization, and technology factors contributed to this problem?

Management: When Sears opened a test store in 2009 called Mygofer it did not stock items for sale. Instead, shoppers would place their orders at computers in the front of the store and then pick up their goods at a delivery bay out back. However, some days, more people returned goods than bought them. Shoppers didn’t like the fact that they couldn’t see and touch things. Annual sales struggled to top $1 million at the new store when Sears predicted $8 million in annual sales.

Organization: Sears still struggles to find a viable business strategy that will pull it out of its rut. Expectations were that deeper knowledge of customer preferences and buying patterns would make promotions, merchandising, and selling much more effective.

Technology: It continues to use technology strategies to revive flagging sales: online shopping, mobile apps, and an marketplace with other vendors, along with heavy in-store promotions. It continues to pin its hopes on technology, aiming for even more intensive use of technology and mining of customer data. Sears legacy systems were incapable of supporting personalized marketing campaigns coupons, and offers down to the individual customer.

So far these efforts have not paid off and sales have continued to decline since the 2005 merger with Kmart. (Learning Objective 3-3: How do Porter’s competitive forces model, the value chain model, synergies, core competencies, and network economics help companies use information systems for competitive advantage? AACSB: Analytical thinking, Reflective thinking, Application of knowledge.)

Calculate your paper price
Pages (550 words)
Approximate price: -

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.


Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.


Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.


Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.


Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.


24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done


Place your order

Fill in the order form and provide all details of your assignment.


Proceed with the payment

Choose the payment system that suits you most.


Receive the final file

Once your paper is ready, we will email it to you.

Academic Writing Services

If you are looking for exceptional academic writing services, then you are in the right place. Studyacer offers customised academic assignments and academic papers for students at all levels.

StudyAcer StudyAcer


Essay Writing Help

Writing an essay can be a challenge. However, we know what every student needs. And we purpose to deliver. Here at StudyAcer, we do all we can to help with academic essays and assignments. We have a dedicated team of professional essay writers.

StudyAcer StudyAcer


Assignment Help

We understand students need satisfactory results. Our cheap assignment writing service helps and never leaves any doubt. We always strive to ensure the ultimate and best results. It is our joy to offer a cheap reliable essay writing service.

StudyAcer StudyAcer

Term paper

Term Paper Help

Have you been asking yourself, where can get a pre written research papers for sale? Worry no more, the fact that you have a term paper that is due tonight and you haven’t touched it. At Study Acer it is our responsibility to get your paper on time.

StudyAcer StudyAcer


Dissertation Writing Service

Several master’s students seek professional help with their thesis.Students from different parts of the world experience different challenges. Dissertations have different stages and the challenges are different too. Do not struggle in silence, order now .