Please read these cases and then anser the questions assocaiated with them. Your ability to integrate concepts from the class and the thoughts, organization and marketing insights will be considered in the evaluation of your answers.
1. This questions uses Case 3-4 “Attention Millennials! Automobile Manufacturers adapt for you” (Text 13th edition, pages 452-455). Please read the case and answer the seven case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 7 questions.
2. The second short case is Case 4-5 “Macy’s Embraces beacon technology,” on pages 661-663 of the text. Please read the case and answer the eight case discussion questions that go with this case. Expect your answers will be about 3-4 pages in total for the 8 questions.
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