McDonald Assignment

McDonald Assignment

Question No 1: What opportunities and threats did McDonalds face? How did it handle them? What alternative could it have chosen?

1. He offered a limited menu of high-quality, moderately-priced food served fast in spotless surroundings. McDonald’s “QSC&V” (quality, service, cleanliness, and value) was a hit. 2. Food is prepared in accordance with local laws. For example, the menus in Arab countries comply with Islamic food preparation laws. 3. The opportunities for expanding the market are great when one realizes that 99 percent of the world population is not yet McDonald’s customers. For example, in China, with a population of 1.2 billion people, there are only 62 McDonald’s restaurants in1995. McDonald’s vision is to be the major player in food services around the world.


1. Many competitors for same costumer – Subway – Burger King – KFC – Taco Bell HOW DID McDONALD HANDLE THEM: McDonalds handle these threats by by these possible steps: * By delivering superior value to customers then competitors. * By decreasing health problem.

* For better performance in Europe McDonald has to do a lot of work by providing the taste and dishes which have high demand in European market. WHAT ALTERNATIVE COULD IT HAVE CHOSEN:

Question No 2: Before McDonalds entered the European market, few people believed that fast food could be successful in Europe. Why do you think McDonalds has succeeded? What strategies did it follow? How did these differ from its strategies in Asia? Answer:

I think that they have succeeded because they provide good food at a good price, and they give people what they expect when they go to a McDonald’s. Their food is nice and cheap….so many people would like to go there for their meals…….and when you enter the store…….you can immediately smell the fragrance of the food and you will be attracted to eat the food………. By capturing the kiddies with playgrounds, a clown and free toys. Kids go there and eat one bite then hit the play area. McDonalds selling fast food that mean don’t need to wait too much for the order also it’s cheap and tasty because that it’s successful. STRATEGIES:

Question No 3: What is McDonald’s basic philosophy? How does it enforce this philosophy and adapt to different environments?
Our basic philosophy at McDonalds is to develop a collaborative approach with our suppliers. We are committed to sharing best practice with all our suppliers including the beef farmers who benefit from this commitment because it helps improve quality and increase value.’ David Thomas, Senior Agricultural Assurance Manager, McDonald’s

Question No 4: Should McDonalds expand its menu? If you say no, then why not? If you say yes, what kinds of products should it add?

Question No 5: Why is McDonalds successful in many countries around the world?
McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.[3][4] Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Get Best Dissertation Writing Service from StudyAcer

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work With StudyAcer


Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.


Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.


Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.


Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.


Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.


24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done


Place your order

Fill in the order form and provide all details of your assignment.


Proceed with the payment

Choose the payment system that suits you most.


Receive the final file

Once your paper is ready, we will email it to you.

StudyAcer Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

StudyAcer StudyAcer


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

StudyAcer StudyAcer


Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

StudyAcer StudyAcer


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

StudyAcer StudyAcer


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.