Resource: Operations Management: Processes and Supply Chains, Ch. 7
Read Case: The Pert Mustang (below).
Write a 1,050- to 1,400-word paper in which you address the following points:
Roberts Auto Sales and Service (RASAS) consists of three car dealerships that sell and service several makes of American and Japanese cars, two auto parts stores, a large body shop and car painting business, and an auto salvage yard. Vicky Roberts, owner of RASAS, went into the car business when she inherited a Ford dealership from her father. She was able to capitalize on her knowledge and experience to build her business into the diversified and successful mini-empire it is today. Her motto, “Sell ‘em today, repair ‘em tomorrow!” reflects a strategy that she refers to in private as “Get ‘em coming and going.”Roberts has always retained a soft spot in her heart for high-performance Mustangs and just acquired a 1965 Shelby Mustang GT 350 that needs a lot of restoration. She also notes the public’s growing interest in the restoration of vintage automobiles. Roberts is thinking of expanding into the vintage car restoration business and needs help in assessing the feasibility of such a move. She wants to restore her 1965 Shelby Mustang to mint condition, or as close to mint condition as possible. If she decides to go into the car restoring business, she can use the Mustang as an exhibit in sales and advertising and take it to auto shows to attract business for the new shop.Roberts believes that many people want the thrill of restoring an old car themselves, but they do not have the time to run down all the old parts. Still, others just want to own a vintage auto because it is different and many of them have plenty of money to pay someone to restore an auto for them.Roberts wants the new business to appeal to both types of people. For the first group, she envisions serving as a parts broker for NOS (“new old stock”), new parts that were manufactured many years ago and are still packaged in their original cartons. It can be a time-consuming process to find the right part. RASAS could also machine new parts to replicate those that are hard to find or that no longer exist.In addition, RASAS could assemble a library of parts and body manuals for old cars to serve as an information resource for do-it-yourself restorers. The do-it-yourselfers could come to RASAS for help in compiling parts lists, and RASAS could acquire the parts for them. For others, RASAS would take charge of the entire restoration.Roberts asked the director of service operations to take a good look at her Mustang and determine what needs to be done to restore it to the condition it was in when it came from the factory more than 40 years ago. She wants to restore this car in time to exhibit it at the Detroit Auto Show. If the car gets a lot of press, it will be a real public relations coup for RASAS—especially if Roberts decides to enter this new venture. Even if she does not, the car will be a showpiece for the rest of the business.Roberts asked the director of service operations to prepare a report about what is involved in restoring the car and whether it can be done in time for the Detroit show in 45 working days using PERT/CPM. The parts manager, the body shop manager, and the chief mechanic have provided the following estimates of times and activities that need to be done, as well as cost estimates:
Roberts wants to limit expenditures on this project to what could be recovered by selling the restored car. She has already spent $50,000 to acquire the car. In addition, she wants a brief report on some of the aspects of the proposed business, such as how it fits in with RASAS’s other businesses and what RASAS’s operations task should be with regard to cost, quality, customer service, and flexibility.In the restoration business there are various categories of restoration. A basic restoration gets the car looking great and running, but a mint-condition restoration puts the car back in original condition—as it was “when it rolled off the line.” When restored cars are resold, a car in mint condition commands a much higher price than one that is just a basic restoration. As cars are restored, they can also be customized. That is, something is put on the car that could not have been on the original. Roberts wants a mint-condition restoration for her Mustang without customization. (The proposed new business would accept any kind of restoration a customer wanted.)The total budget cannot exceed $70,000 including the $50,000 Roberts has already spent. In addition, Roberts cannot spend more than $3,600 in any week given her present financial position. Even though much of the work will be done by Roberts’s own employees, labor and materials costs must be considered. All relevant costs have been included in the cost estimates.
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