TASK DESCRIPTION The brand analysis offers the opportunity for students demonstrate their ability to tap into different aspects of the theories and concepts covered in the unit on an applied basis to develop a deeper understanding of key areas of consumer behaviour and decision-making and develop a report. The focus of the assessment requires that students apply the concepts and theories (two or three) they have learned during their study in

TASK DESCRIPTION
The brand analysis offers the opportunity for students demonstrate their ability to tap into different aspects
of the theories and concepts covered in the unit on an applied basis to develop a deeper understanding of
key areas of consumer behaviour and decision-making and develop a report. The focus of the assessment
requires that students apply the concepts and theories (two or three) they have learned during their study in
this unit to a single brand. Students must reinforce their discussion with clear evidence (i.e. scholarly
articles) that support, explain and critique consumer behaviour theories within the brand information that
they have collected. Students must support their answers with appropriate references.
Word limit: Strict maximum of 3000 ± 10% (excluding references). Excess words beyond the strict word
limit will not be read or marked. Exceeding the word limit will lead to a 10% deduction of marks. NB.
The word limit does not include title page/cover page, sub-headings, the appendix, or reference list (Note –
it does include in-text citations).
What to include:
Students are required to describe the marketing strategy problem, identify and discuss the specific
consumer behaviour issues / problems related to the chosen brand and make recommendations for
marketing strategies for the brand. This may also be achieved by writing a report based on a collage of
individually nominated print advertisements that depict a particular consumer behaviour theme or topic
within an industry. If students choose this approach, they are expected to critique identified advertisements
by discussing how and why they use the theory and how effectively they reflect the relevant theoretical
11/5/2019 [In Process] 51993 – TASK DESCRIPTION The brand analysis offers
https://www.australiabesttutors.com/Recent_Question/51993/TASK-DESCRIPTION-The-brand-analysis-offers-the-opportunity 3/5
concept being applied. This should discuss how the concepts associated with the topic chosen, are used /
misused or could be better used in advertisements that the industry adopts to influence consumers. The
report should include a discussion of the relevant theoretical concepts. (Please note that simple
regurgitation of the text book theory and mere description are not acceptable).
Format of report
1. Brand overview This introduction section should be a brief introduction that details the background of
the firm/organisation, the brand and product category chosen, some critical environmental and competitive
factors that interact with consumer behaviour related to the product category.
2. . Identification and major impacts of relevant theories/concepts This section requires to consider
specific major impacts of consumer behaviour theory and concepts on the particular brand which you have
chosen. This section has three specific components. First, analyse which consumer behaviour theories are
relevant and how and why they are and discuss the theory and/or concepts they identify using relevant
literature. Second, demonstrate how (show practically) the firm applies the theory and/or concepts in
marketing the chosen brand. This requires the students to accurately analyse, discuss and explain the
practical application of the theory/concept by the firm to market the brand’s marketing. Third, discuss the
results and benefits that they believe the firms obtain from using the specific consumer behaviour theories
and concepts (approximately 200 to 300 words). Examples of theory/concepts include brand personality,
involvement theory, consumer personality and self-concept, consumer imagery, emotional appeals,
Maslow’s hierarchy of needs, consumer decision making models, social class, reference groups and so
forth. Limit the identification of specific consumer behaviour theories to two (maximum three) in the
discussion
3. Future Trends This is an important component of understanding and explaining how theory and
application may impact on consumers’ behaviour and also how consumers’ behaviour may influence
marketing practice. Looking into the future, describe the trends in consumer behaviour and how this
understanding may impact the product category and how they market their offering.
4. References Scholarly marketing journals, periodicals, newspapers, annual reports and textbooks are
required to provide theoretical and practical support in the report. Please do not contact any firms
associated with the brand chosen, you are to use secondary resources only.
The brand ive choosen is Apple mobile company

StudyAcer
Calculate your paper price
Pages (550 words)
Approximate price: -
StudyAcer

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

StudyAcer

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

StudyAcer

Place your order

Fill in the order form and provide all details of your assignment.

StudyAcer

Proceed with the payment

Choose the payment system that suits you most.

StudyAcer

Receive the final file

Once your paper is ready, we will email it to you.

Academic Writing Services

If you are looking for exceptional academic writing services, then you are in the right place. Studyacer offers customised academic assignments and academic papers for students at all levels.

StudyAcer StudyAcer

Essays

Essay Writing Help

Writing an essay can be a challenge. However, we know what every student needs. And we purpose to deliver. Here at StudyAcer, we do all we can to help with academic essays and assignments. We have a dedicated team of professional essay writers.

StudyAcer StudyAcer

Assignment

Assignment Help

We understand students need satisfactory results. Our cheap assignment writing service helps and never leaves any doubt. We always strive to ensure the ultimate and best results. It is our joy to offer a cheap reliable essay writing service.

StudyAcer StudyAcer

Term paper

Term Paper Help

Have you been asking yourself, where can get a pre written research papers for sale? Worry no more, the fact that you have a term paper that is due tonight and you haven’t touched it. At Study Acer it is our responsibility to get your paper on time.

StudyAcer StudyAcer

Dissertation

Dissertation Writing Service

Several master’s students seek professional help with their thesis.Students from different parts of the world experience different challenges. Dissertations have different stages and the challenges are different too. Do not struggle in silence, order now .