Under Armour Case Study

Under Armour Case Study

Appendix 1) Specify in detail the strategy Under Armour is currently using and has used for the most recent period of “stability” (e.g. the past ten years)

• Which of the 5 Competitive Business Strategies (Porter’s Generic strategies) does under armour use?

• Identify the important complementary strategic options, corporate & functional strategies, timing choices, etc. under armour has used

• Provide cited evidence of specific actions taken by under armour during the past decade or longer to support your conclusions.

• (Appendix 2) Create BOTH

• a. side-by-side LINE CHARTS, and

• b. comparisons of CAGRs

for under armour vs. nike for fiscal years 2007-2016 in SALES (BB), STOCK PRICE (Yahoo finance), NET PROFITS (BB)

• (Appendix 3) Create tables showing side-by-side comparisons of figures for under armour vs. nike for fiscal years 2007-2016 in:

• Profitability, including ROE, ROA, and NET MARGINS (calculate)

• Activity, including TOTAL ASSET TURNOVER, INVENTORY TURNOVER, PPE TURNOVER

• Liquidity, CURRENT RATIO

• Leverage, TOTAL DEBT-TO-EQUITY

Analyze findings 

• Provide an overall assessment of How well under armour existing strategy appears to be working?

• (Appendix 4) Define the activities in under armour VALUE CHAIN 

• Show a VALUE CHAIN  that includes a list of all PRIMARY and SECONDARY activities of NUE and detailed descriptions of what NUE does in each activity

• (Appendix 5) Perform a VRIO ANALYSIS of  RESOURCE STRENGTHS AND WEAKNESSES (Example attached)

Create a VRIO RESOURCE STRENGTHS AND WEAKNESSES INVENTORY

•  (Appendix 6) List the 5 most important Strengths & 5 most important Weaknesses from Appendix 5

Use the VRIO ratings in Appendix 5 to make your selections

• (Appendix 7) Provide a Map of the Strategic groups making up the industry Rivals.

• (Appendix 8) Perform the Porter’s Five Forces Analysis (example attached)

• Create a Porter’s 5 forces analysis appendix in an excel file

• Column 1 identify >= 4 of the determinants of each of the 5 forces and for each determinant provide a brief summary of real-world evidence related to that determinant (cite sources-this must be relevant case and/or real-world data)

• Column 2 assign a rating (between 1=causes force to be weak & 5=causes force to be strong) based on the real-world evidence related to each of >= 4  determinants for each of the 5 forces identified in Col 1

• Column 3 give a brief justification for col 2 (1-5) rating based on chapter 3 material (cite source of justification)

• Average all column 2 determinants for each force to get the overall rating for each force

• Average the average ratings for the 5 forces to get an overall rating for the industry (industry attractiveness)

• (Appendix 9) perform a STEEP analysis (example attached)

• Create a STEEP analysis appendix in an excel file

• Column 1 brief description of each of >= 4 trends or events per STEEP area (cite source of trend-this must be relevant case and/or real-world data)

• Column 2 rate the probability that of each of the >= 4 trends or events per STEEP area will occur (hi, med, or lo) and give brief justification for the rating (cite source of justification-this must be relevant case and real-world data)

• Column 3 classify each trend or event as an Opportunity vs. Threat & rate probable impact on the Craft Beer Industry if each of the >= 4 trends or events per STEEP area occurs (hi, med, or lo) and give brief justification for rating(cite source of justification-this must be relevant case and real-world data)

• (Appendix 10) Create a List the 5 most important opportunities & the 5 most important threats

• List the Porter’s forces and/or individual determinants with the highest and/or lowest ratings from Appendix 8

• Limit your list to 5 opportunities and 5 threats

• Briefly Justify your selections

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