Vail Ski Resorts Goes High-Tech for High Touch

Vail Ski Resorts Goes High-Tech for High Touch

Vail Ski Resort is the largest single mountain ski resort in the United States, with 5,289 acres of the most diverse and expansive skiing in the world. To its world-class skiing, Vail is also trying to offer world-class customer care—fine dining; spas and ski valets ready to haul, stow, and retrieve your equipment; heated boots; and hand-warming packets. Vail’s season pass is a top value industry-wide; its free PEAKS Rewards membership program further inculcates customer loyalty. Members can the most economical lift tickets online, link the PEAKS card to a credit card, and accumulate points that can be redeemed free lift tickets, ski school lessons, and various discounts.

 

In 2012, Vail Ski Resort installed the fastest, highest capacity gondola in the United States. Seating ten people per cabin, and with an uphill speed of 1200 feet per minute, the state-of-the-art gondola carries 3600 skiers per hour while decreasing ride time from 9 to 7.5 minutes. Heated seats and Wi-Fi access make it one of the world’s most customer-friendly ski lifts as well.

 

Long lift lines have always created a big headache for skiers. In the past, the only way to gauge the flow of the crowd was to ask lift operators or check on bulletin boards at the bottom of the lifts. Now Vail skiers are able to obtain accurate up-to-the minute lift line information by using social networking, streaming alerts, and the resort’s own Witter account. Slope congestion can be alleviated by offering special pins or prizes to coax guests to move to a different slope. Guests can be directed to on-mountain dining locations at lunch time.

 

Vail now uses radio frequency identification (RFID) lift tickets and ski passes. Part of the EpicMix social media program, the tickets and passes are scanned at the base of each lift so that skiers and snowboarders can track how many lifts they ride and the vertical feet ascended each day. The scanned data are automatically transferred to an EpicMix application which can be accessed from either a smartphone or a computer. The basic program is free and confers various pins and virtual awards based on user statistics. For example, you earn the “Connoisseur” pin after 75 lifts and the “Over the Moon” pin when you surpass 350,000 vertical feet skied. After you create your EpicMix account, you can view and share stats by linking to your Facebook and Twitter accounts.

 

The EpicMix Racing program provides additional fun. At one of six race courses, you can compete against friends and family, all skiers, and even 2010 Olympic women’s downhill gold medalist Lindsey Vonn. At the beginning of each season, the four-time overall World Cup champion establishes a course time for race courses at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar. Race pros then ski the courses to establish their “seconds behind Lindsey.” ‘lb factor in changing course conditions, every day one of the race pros skis each course and uses his or her “seconds behin Lindsey” to determine a course time for Vonn on that particular day. When you ski a course, your actual time is automatically recorded and then adjusted for gender, age, and discipline. Snowboarders, telemark skiers, and adaptive skiers with disabilities and special needs can also participate. Scores are computed based on each skier’s “seconds behind Lindsey,” and gold, silver, and bronze medals are awarded to the top three daily. Race results and leaderboards are accessed on EpicMix.com or the EpicM mobile app, available for Apple and Android smartphones. Your dashboard tallies your Lindsey

Vonn Race Series points, EpicMix Racing medals, total number of resort check-ins, total days on a mountain, vertical feet, pins earned, and number of EpicMix photos taken.

 

The six race course mountains are staffed by 140 professional photographers. Photos are automatically identified and uploaded by scanning the intelligent chip embedded in the skier’s lift ticket. Photos can be captioned and shared free on Facebook and Twitter, or you can purchase prints at a number of locations, including, of course, the Children’s Ski Schools. You can also purchase a $30.00 season package for unlimited downloads of all images taken at all locations and print them out later. All of these amenities turn a ski vacation into an “experience” that can be shared with family and friends, increasing emotional attachment and promoting customer retention.

 

Still, to ensure that it is fully leveraging the wealth of customer data it collects, Vail Ski Resorts’ parent company Vail Resorts implemented SAS Customer Intelligence software. Customer data were previously collected and stored in a number of unrelated systems. Now, the data are compiled in a single database that includes all customer points of contact, allowing a complete picture of customer habits and preferences to emerge. Rather than one or two versions of a marketing campaign, Vail Resorts now runs 30 to 50, targeted to specific groups. In the future, the company expects to expand to hundreds or even thousands of personalized, individual communications.

SAS predictive analytics will help Vail Resorts to identify guest motivations and anticipate customer desires, while customer segmentation models identify profitable segments to which they might be steered. Vail Resorts plans to further personalize its engagement with its guests and enrich their mountain experiences before they have even begun.

StudyAcer
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work With StudyAcer

StudyAcer

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

StudyAcer

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

StudyAcer

Place your order

Fill in the order form and provide all details of your assignment.

StudyAcer

Proceed with the payment

Choose the payment system that suits you most.

StudyAcer

Receive the final file

Once your paper is ready, we will email it to you.

StudyAcer Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

StudyAcer StudyAcer

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

StudyAcer StudyAcer

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

StudyAcer StudyAcer

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

StudyAcer StudyAcer

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.